TOONED 50

Following on from the success of the multi-award winning children's animation Tooned, racing team McLaren commissioned a series of animated children's stories celebrating their 50th anniversary. Tooned 50 featured the real voices of many previous world champion Formula One drivers including Alain Prost, Mika Häkkinen, and Emerson Fittipaldi as well as legendary commentator Murray Walker. The show also featured the voices of British comedian Alexander Armstrong and actor Brian Cox. WaittMedia were involved at every stage from ideation, script, character development and direction. 

Created by: Chris Waitt, Henry Trotter

Directors: Chris Waitt, Henry Trotter

Written by: Tim Bain & Ed Dyson, Jason Hazeley & Joel Morris, Henry Trotter & Chris Waitt

Music: Chris Waitt, Natalie Holt

Editor: Carey Williams

Creative Development: WaittMedia

Producer: Simon Whalley

Production Company: Framestore

AWARDS (Selected)

Best Branded Entertainment, Clio Awards (winner)

Best Branded Content, Cristal Awards (winner)

Best Branded Content, Eurobest Awards (winner)