This commercial for the global hipster charity brand 'Movember' which promotes the growing of moustaches during the month of November to raise awareness of men's health issues wanted to get women more involved by encouraging them to upload photos of their 'misstaches' to social media, which they did in huge numbers. This commercial kicked off a highly successful campaign and represented the first ever television commercial by Movember. WaittMedia's Chris directed the spot, and WaittMedia also designed all the books which feature in it.
Director: Chris Waitt
Agency: Leo Burnett
Client: Movember
Creative: Charlie Martin
Editor: Carey Williams
Producers: David Hay, Annabel Bennett
Production Company: Framestore Pictures
