THE PILLS

Cannes award winning advertising campaign for hip brand 'Beats by Dr. Dre' featuring A-list music and comedy talent such as Nicki Minaj, Chris Rock and Eminem to launch the brand's portable speaker 'The Pill'. WaittMedia wrote scripts and developed content for multiple commercials and social touchpoints, as well as being central to the development of the character designs of the 'Pills' characters. WaittMedia's Chris then wrote and directed a number of commercials. 

Directors: Chris Waitt, Henry Trotter

Editor: Carey Williams

Producers: Simon Whalley, Alex Wills

Production Company: Framestore

Agency: R/GA

Creative Development: WaittMedia

Client: Beats by Dr. Dre

AWARDS (Selected)

Cannes, Golden Lion (winner)